BrandDeepDive

Augmented Reality

3 articles

A fashion show merging physical runway with digital projections, illustrating the complex relationship between virtual experiences and brand identity.
Fashion

Digital storytelling in fashion: Risks to brand identity

Fashion brands venturing into virtual or augmented reality risk inadvertently misrepresenting their physical products, potentially damaging their carefully cultivated image.

Sofia Duarte·June 21, 2026
Futuristic Rokid smart glasses displaying an AI interface, worn by a person in a modern urban environment.
Product Reviews

Rokid Glasses AI capabilities screen performance user experience

Imagine real-time translations of a foreign menu projected directly onto your vision, powered by AI from Google or OpenAI, all through a pair of glasses now available for $1099 in Australia.

Victor Hale·June 3, 2026
A diverse group of shoppers using augmented reality for virtual try-ons of fashion and beauty products in a sleek, futuristic retail setting, showcasing innovative digital shopping.
Fashion

How Augmented Reality Is Transforming Online Shopping for Fashion and Beauty

Augmented reality is fundamentally shifting online shopping for fashion and beauty, offering dynamic virtual try-ons and enhancing consumer confidence. This technology bridges the gap between screen and dressing room, reducing uncertainty and high return rates.

Sofia Duarte·March 31, 2026