BrandDeepDive
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Brand Spotlights

In-depth profiles of established and emerging brands, exploring their history, values, and impact.

Diverse Snapchat creators celebrating around a glowing Snapchat logo, symbolizing new monetization opportunities and platform growth.
Brand Spotlights

Snapchat Introduces Creator Subscriptions with New Eligibility

As of February 1, 2025, thousands of Snapchat creators who previously earned from Spotlight will find their income stream cut off, replaced by a new system that demands 50,000 followers and millions o

Stella Moreno· Aug 21· 3 min read
Ruth Gratzke, future president of Acuity Brands Lighting, looking out a window in a modern office, symbolizing strategic leadership and future vision.

Ruth Gratzke to Take Helm at Acuity Brands Lighting in 2026

Stella Moreno · Aug 19
Southern Nevada cityscape adapting to extreme heat with green infrastructure, symbolizing economic resilience in the face of the climate crisis.

VegasBusiness: Climate Crisis Shapes Southern Nevada's 2026 Economy

Stella Moreno · May 3
The 'EcoChic' brand representative accepting the 'Best Integrated Digital Campaign' award at the Multiphase Digital IDEA Awards ceremony.

Multiphase Digital IDEA Awards Recognize Innovative Strategies

Stella Moreno · May 3
A visual metaphor of a bridge constructed by AI, connecting disparate marketing data points to achieve full-funnel integration and optimization.

AI for full-funnel marketing: Bridging the gap by 2026

Stella Moreno · Apr 16
Exterior of a 7-Eleven convenience store at dusk, with its iconic signage dimly lit, symbolizing a period of change and strategic rebalancing.

7-Eleven to Close 645 Stores in North American Rebalance

7-Eleven plans to shut down 645 North American stores by February 28, 2027, as its parent company, Seven & I Holdings, prepares for a significant initial public offering.

Stella Moreno· Apr 15· 5 min
Dynamic image showing WNBA players on court with P&G brand logos subtly integrated into the stadium, symbolizing the new multi-year partnership between Procter & Gamble and the Women's National Basketball Association.

P&G Announces Official WNBA Partnership in New Sports Marketing Strategy

Procter & Gamble has entered a new multi-year, multi-brand partnership with the WNBA, a move that signals a significant shift in how major consumer brands are approaching sports marketing.

Stella Moreno· Apr 8· 5 min