Greenwashing
3 articles
Buying Guides
What Are Eco-Labels and Product Certifications for Sustainable Brands?
Despite their detailed criteria, eco-labels themselves do not directly drive purchasing behavior among millennials, a key demographic for sustainable products, but rather inform their attitudes and aw
Stella Moreno·April 11, 2026
Beauty
The Evolution of Sustainable Beauty: From Greenwashing to Ethical Practices
The sustainable beauty market is transforming, driven by consumer demand for transparency and genuine sustainability. This article explores the shift from greenwashing to ethical practices.
Sofia Duarte·April 4, 2026
Fashion
Beyond Greenwashing: Data Reveals New Contours in Sustainable Fashion Demand
Consumer demand for sustainable and ethically sourced fashion is diversifying, driven by technological innovations in production and distinct regional consumer attitudes. This article reveals how these shifts are reshaping the industry beyond surface-level commitments.
Stella Moreno·April 4, 2026