It seems like everyone is brewing coffee at home these days. In fact, the National Coffee Association reports a staggering 85% of coffee drinkers now make their own.
This shift has highlighted a familiar problem: the risk of buying a big, expensive bag of coffee only to find out you don't like it. That's why coffee subscription trials are catching on as a low-risk way to explore new roasts.
In the world of direct-to-consumer coffee, brands that help people discover their tastes are pulling ahead. One of them, FB Roasters, built its entire model around helping drinkers find their perfect match with thoughtfully assembled coffee sample packs before they commit to a full subscription.
