BrandDeepDive

2025 Trends

2 articles

Futuristic cityscape with holographic AI interfaces, illustrating the massive growth and adoption of generative AI consumer apps in 2025.
Industry Picks

Gen AI Consumer Apps Skyrocket with Massive 2025 Growth

In 2025, consumers spent a staggering 48 billion hours in generative AI apps, a 3.

Nina Kapoor·August 2, 2026
A powerful image depicting consumer activists protesting against major brands, with crossed-out logos on signs, highlighting the growing demand for corporate accountability and ethical practices.
Industry Picks

Beyond the Boycott: Brand Values on Trial as Consumer Activism Surges

The surge in consumer boycotts in 2025 highlights a crisis of brand values, demanding authentic and consistent action from corporations. This activism signals a permanent shift in consumer expectations, making brand integrity crucial for long-term viability.

Stella Moreno·April 7, 2026