BrandDeepDive

Beauty Sales

2 articles

Split view of a Sephora and Ulta Beauty store, illustrating the competition in consumer beauty spending and customer acquisition.
Beauty

Sephora and Ulta sales shift consumer beauty spending

During the crucial fall shopping season in 2026, Ulta Beauty quietly outpaced Sephora in new customer acquisition by 12% through its "Beauty Steals" campaign.

Sofia Duarte·September 1, 2026
Medicube skincare products displayed prominently on a shelf, symbolizing the brand's viral success and dominance in the beauty market.
Beauty

Medicube's viral skincare products surge in beauty market

During Amazon's recent Prime Day, Medicube, a relatively unknown K-beauty brand, surged to become the second-highest-ranking beauty brand, capturing approximately 3 percent of all beauty sales, accord

Sofia Duarte·July 17, 2026