Brand Campaign

2 articles

Silhouette of a marketing executive walking away from Ford headquarters, symbolizing the departure of the Global CMO.

Ford Global CMO Lisa Materazzo is exiting the automaker

Just months after spearheading 'Ready, Set, Ford,' the automaker's first global brand campaign in 13 years, Lisa Materazzo is exiting her role as Ford's Global Chief Marketing Officer.

Stella Moreno·May 20, 2026

Commuters in a train station sharing a moment of connection over Nescafé coffee, highlighting the campaign's focus on small rituals.

Brand Spotlights

Nescafé ignites small coffee rituals with new global campaign

On its initial day, a NESCAFÉ brand activation connected 600 commuters over coffee, yielding 33 high-fives, 285 waves, and 839 smiles.

Stella Moreno·May 18, 2026