BrandDeepDive

Brand Discovery

4 articles

AI agents facilitating direct brand discovery conversations between consumers and brands, bypassing traditional search engines in a futuristic digital landscape.
Comparisons

AI Agents Reshape Brand Discovery Playbooks in New Era

Marketers are now attempting to "work around" AI agents as consumers increasingly discover brands through direct conversations rather than traditional search engines, according to ADWEEK .

Victor Hale·June 30, 2026
Abstract visualization of AI search results transforming consumer queries and brand discovery, with data streams connecting consumers and brands.
Technology

AI Search Tools Reshape Consumer Queries, Shifting Brand Discovery

Google's AI Overviews now reach over 2.

Victor Hale·June 7, 2026
A modern beauty boutique merging with a vibrant marketplace, showcasing curated products and on-demand delivery options for consumers.
Beauty

Curated Beauty Marketplaces Reshape Brand Discovery Amidst Retail Shifts

Ulta Beauty has added over 1,500 of its stores to the Uber Eats marketplace for on-demand or scheduled delivery, expanding immediate access to beauty products across the United States.

Sofia Duarte·May 11, 2026
A futuristic, interconnected global network with glowing data streams symbolizing AI-driven personalized brand discovery and consumer engagement, featuring a subtle AI brain.
Brand Spotlights

The AI Personalization Shift: Reshaping Global Brand Discovery and Consumer Engagement

AI personalization is fundamentally reshaping how brands connect with consumers globally, moving from broad segmentation to hyper-relevant, one-to-one interactions. This shift is driven by advanced AI, vast data, and scalable computing, creating a new paradigm for discovery and engagement.

Stella Moreno·March 30, 2026