Brand Discovery
4 articles

Comparisons
AI Agents Reshape Brand Discovery Playbooks in New Era
Marketers are now attempting to "work around" AI agents as consumers increasingly discover brands through direct conversations rather than traditional search engines, according to ADWEEK .
Victor Hale·June 30, 2026

Technology
AI Search Tools Reshape Consumer Queries, Shifting Brand Discovery
Google's AI Overviews now reach over 2.
Victor Hale·June 7, 2026

Beauty
Curated Beauty Marketplaces Reshape Brand Discovery Amidst Retail Shifts
Ulta Beauty has added over 1,500 of its stores to the Uber Eats marketplace for on-demand or scheduled delivery, expanding immediate access to beauty products across the United States.
Sofia Duarte·May 11, 2026

Brand Spotlights
The AI Personalization Shift: Reshaping Global Brand Discovery and Consumer Engagement
AI personalization is fundamentally reshaping how brands connect with consumers globally, moving from broad segmentation to hyper-relevant, one-to-one interactions. This shift is driven by advanced AI, vast data, and scalable computing, creating a new paradigm for discovery and engagement.
Stella Moreno·March 30, 2026