Brand Marketing

2 articles

An impactful image depicting an FTC official issuing a warning to corporate representatives, symbolizing the crackdown on fake consumer reviews and the importance of regulatory compliance in e-commerce.

FTC Warns Ten Companies Over Fake Consumer Review Rule Violations

The FTC recently sent warning letters to ten companies suspected of violating its Consumer Review Rule, indicating a direct enforcement approach to fake online reviews. This action highlights the critical importance of authentic consumer feedback for brands.

Hugo Lambert·April 10, 2026

Two business executives, one from Butterly and one from LCG Foods, shaking hands to symbolize their new three-year partnership aimed at boosting Canadian food and beverage brands through consumer reviews and social proof.

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Butterly and LCG Foods Announce Three-Year Partnership for Brands

Butterly and LCG Foods Distribution have announced a three-year partnership to help Canadian food and beverage brands drive sales through authentic consumer reviews and social proof.

Nina Kapoor·April 8, 2026