Buying Guides

1 article

A consumer thoughtfully chooses a path towards a solid product labeled 'Quality' over a flashy, insubstantial path labeled 'Hype'.

How to Differentiate True Product Quality from Marketing Hype

A friend's website uses a large pop-up promising '100,000 readers in 18 months' to encourage email subscriptions.

Hugo Lambert·April 14, 2026