Cpg

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Split image: vibrant natural ingredients contrasted with a price tag showing a downward arrow, symbolizing the affordability challenge in CPG innovation.

CPG Innovation Trends: Natural Products Face Affordability Challenge

Mars has unveiled its artificial-color-free M&Ms, with two iconic colors, brown and blue, missing due to the current lack of natural alternatives, according to FoodNavigator .

Nina Kapoor·July 9, 2026