BrandDeepDive

Digital Advertising

4 articles

Holographic AI influencer in a tense boardroom meeting, symbolizing the ethical challenges of AI marketing and the need for trust.
Industry Picks

Ethical AI Marketing is Failing: Brands Must Build Trust or Face Regulation

At a time when 83% of ad executives report their company has deployed AI in the creative process, many brands are using AI-generated influencers on social media to promote products without disclosing

Stella Moreno·July 1, 2026
A vibrant illustration of Walmart's store interior merging with digital data streams, symbolizing the rapid growth of its advertising business.
Brand Spotlights

Walmart's ad business sees strong Q1 growth

Walmart's global advertising business surged by 37% in the first quarter of fiscal 2027, a strategic pivot that significantly outpaces its overall revenue growth, according to TradingView .

Stella Moreno·May 21, 2026
A hyper-realistic AI virtual influencer on a digital stage, symbolizing the paradox of manufactured perfection versus genuine human connection in marketing.
Brand Spotlights

Virtual influencers create an authenticity paradox, costing brands trust.

Despite 88% of consumers stating authenticity is paramount in influencer marketing, brands increasingly turn to AI-generated virtual influencers.

Victor Hale·May 13, 2026
Adidas's iconic shoe partially submerged in a digital sea, symbolizing the brand's complex relationship with online advertising and growth.
Industry Picks

Adidas's Media Review Signals a Paradox of Growth and Misdirection

Adidas, a global brand reporting 24.

Stella Moreno·April 13, 2026