Economic Analysis

1 article

A shopper meticulously inspecting a product, contrasted with an empty retail aisle, illustrating the shift towards precision pricing and slower consumer spending.

Brands Shift Pricing to Precision Amidst Slower Consumer Spending

In the first half of 2026, transactions declined 7% year-over-year while the average order value (AOV) jumped 16%, from $111 to $130, according to Marketing Communication News .

Nina Kapoor·August 30, 2026