Football

5 articles

Tailgating Checklist: Game Day Essentials

Folding chairs are often the first casualty of a tailgate party, revealing how easily essential gear fails without proper consideration for durability and practicality.

Nina Kapoor·August 24, 2026

World Cup trophy being celebrated by athletes from democratic nations in a packed stadium, symbolizing consistent victory.

Brand Spotlights

World Cup Finals: Democratic Nations Consistently Prevail

Since 1982, every single World Cup winning country has been a democracy, a streak of ten consecutive tournaments.

Stella Moreno·June 29, 2026

A futuristic 2026 World Cup stadium with a vast crowd, contrasted with an exclusive VIP box showing a high-priced ticket.

Industry Picks

2026 World Cup: Preparations and Sky-High Ticket Prices

A single Category 1 ticket for the 2026 World Cup final cost $10,990 when FIFA released its latest batch in April, according to The New York Times .

Nina Kapoor·June 6, 2026

Nike's diverse global cast, including athletes and cultural figures, united for the World Cup 2026 marketing campaign.

Brand Spotlights

Nike's World Cup 2026 marketing playbook strategy

Despite a 35 percent year-over-year profit drop to $520 million in the December–February quarter, Nike is betting on a new World Cup 2026 marketing playbook.

Stella Moreno·May 21, 2026

Excited football fans in a vibrant stadium, cheering with flags, anticipating the 2026 FIFA World Cup, symbolizing the final opportunity to purchase tickets.

Buying Guides

Final 2026 FIFA World Cup Tickets Go On Sale April 1

The final sales phase for 2026 FIFA World Cup tickets is set to begin on April 1, offering fans a last opportunity to purchase tickets directly from FIFA. This first-come, first-served window is critical for securing a place at one of the 104 matches.

Hugo Lambert·April 1, 2026