Human Connection

2 articles

Commuters in a train station sharing a moment of connection over Nescafé coffee, highlighting the campaign's focus on small rituals.

Nescafé ignites small coffee rituals with new global campaign

On its initial day, a NESCAFÉ brand activation connected 600 commuters over coffee, yielding 33 high-fives, 285 waves, and 839 smiles.

Stella Moreno·May 18, 2026

A diverse group of people interacting warmly, with subtle, glowing AI elements weaving through their connections, symbolizing authentic human engagement in a digital world.

Brand Spotlights

Mind the Empathy Gap: A Framework for Balancing AI and Human Connection

Businesses face an "empathy gap" with AI, leading to customer churn and lost loyalty. A framework is needed to balance AI efficiency with essential human connection for complex and emotional interactions.

Stella Moreno·March 30, 2026