Influencer Marketing

2 articles

Split image showing Gen Z reading reviews with trust on one side and being influenced by vibrant influencer content on the other, leading to purchases.

Gen Z Trusts Reviews, But Influencers Drive Purchases

Despite 72% of Gen Z consumers stating they trust customer reviews more than influencer content, a striking 81% still make purchases based on influencer recommendations on social media.

Nina Kapoor·April 12, 2026

Small business owners and micro-influencers collaborating in a modern co-working space, symbolizing affordable and authentic marketing partnerships.

Brand Spotlights

Niche brands find affordable influence with micro-creators in 2026

Nearly 80% of all influencer collaborations are now priced below $300, making sophisticated marketing campaigns accessible to virtually any brand, including niche brands and small businesses.

Stella Moreno·April 11, 2026