BrandDeepDive

Longevity Economy

2 articles

Active and engaged seniors using technology and participating in social activities, representing the vibrant longevity economy.
Industry Picks

What is the Longevity Economy and Why Are Brands Adapting Products?

By 2025, the global longevity economy is projected to reach a staggering $27 trillion, according to AARP .

Nina Kapoor·July 30, 2026
A dynamic marketplace showcasing a wide array of durable goods, symbolizing the booming longevity economy and increased consumer purchasing.
Industry Picks

Longevity Economy: Durable Goods See Surging Consumption

Despite the average age of cars in use increasing by 10% between 2013 and 2022, and household appliances lasting 2% longer from 2019 to 2023, consumer purchase volumes for durable goods have more than

Nina Kapoor·July 17, 2026