BrandDeepDive

Luxury Marketing

3 articles

A close-up of a luxurious, unbranded cashmere scarf in a quiet, elegant boutique setting, emphasizing texture and subtle sophistication.
Industry Picks

Quiet Luxury Brand Marketing: The Subtle Shift From Logos to Legacy

In Shanghai, the luxury market is rapidly shifting from flashy, logo-heavy consumption to a demand for 'quiet luxury,' prioritizing high-quality materials and subtle elegance, according to SHINE .

Nina Kapoor·August 22, 2026
An artisan handcrafting a luxury leather handbag in a historic atelier, symbolizing the enduring value of brand heritage in luxury marketing.
Brand Spotlights

What is Brand Heritage and Why Does it Matter in Marketing?

In the first half of 2023, Hermès revealed extraordinary 25 percent growth, outpacing many luxury peers.

Stella Moreno·August 13, 2026
An elegant, minimalist living room showcasing quiet luxury with high-quality, unbranded items, soft lighting, and refined textures, symbolizing a shift in consumer values.
Brand Spotlights

The Quiet Luxury Shift: What It Means for Consumer Brand Marketing

The shift from conspicuous logos to understated quality is redefining the luxury market. Here's an in-depth analysis of the quiet luxury trend's impact on brand marketing and the new consumer mindset.

Nina Kapoor·March 31, 2026