Macy's

2 articles

Customers shopping in a bright, modern Bluemercury store, showcasing a wide selection of luxury beauty products and a welcoming atmosphere.

Bluemercury Expands Footprint, Plans 30 New Stores

As Macy's Inc. prepares to shutter approximately 150 underperforming locations through 2026, its prestige beauty division, Bluemercury, is simultaneously planning to open 30 new stores and renovate 30

Sofia Duarte·May 7, 2026

A futuristic AI assistant interacting with a shopper in a modern retail store, showcasing personalized product recommendations on a holographic display.

Technology

AI's Impact on Personalized Shopping Experiences in 2026

During testing, Macy's 'Ask Macy's' AI chatbot, powered by Google Gemini, led users to spend approximately 400% more online, as reported by Quad/Graphics .

Victor Hale·April 14, 2026