Millennials

4 articles

Millennials and Gen Z Trust AI for Deals Amid Economic Uncertainty

One in three young adults reports saving over $100 per month by consistently using AI-powered deal finders, a stark contrast to traditional coupon clipping.

Nina Kapoor·June 23, 2026

Split image showing a professional PR event contrasted with a dynamic Gen Z social media feed, representing different marketing strategies.

Brand Spotlights

Millennial PR vs. Gen Z Social: A Tale of Two Marketing Strategies

Despite 81% of Gen Z being deeply concerned about data privacy, a surprising 88% willingly share their personal information for personalized experiences, according to Wearebrain .

Stella Moreno·May 7, 2026

A consumer thoughtfully examining a stylish 'dupe' product, symbolizing the growing trend of value-driven purchasing in the modern retail landscape.

Brand Spotlights

What is Dupe Culture and Why Does it Reshape Retail in 2026?

Nearly one-third of US adults intentionally purchase 'dupes' of premium products, marking a fundamental shift in consumer values beyond mere affordability.

Stella Moreno·April 20, 2026

A collection of diverse eco-labels and certifications displayed on sustainable products, highlighting transparency and environmental responsibility.

Buying Guides

What Are Eco-Labels and Product Certifications for Sustainable Brands?

Despite their detailed criteria, eco-labels themselves do not directly drive purchasing behavior among millennials, a key demographic for sustainable products, but rather inform their attitudes and aw

Stella Moreno·April 11, 2026