Product Discovery

2 articles

A shopper receiving personalized beauty recommendations from an advanced AI interface, highlighting the shift from traditional search engines in a digital marketplace.

Why Shoppers Are Turning to AI Instead of Traditional Search

49% of consumers already receive beauty recommendations from generative AI, marking a quiet revolution in how products are discovered and chosen.

Nina Kapoor·April 13, 2026

A futuristic digital interface showing AI-powered shopping tools, with holographic product comparisons and price data, representing Google Gemini's new features.

Technology

Google Integrates Gemini AI Shopping Price Comparison Tools

Google has integrated new AI-powered shopping and price comparison tools into its Gemini application and core Google Search, launching features designed to reshape how consumers research products online. This strategic shift moves towards a more conversational, visual, and data-driven product discovery process.

Victor Hale·April 9, 2026