Social Media
15 articles
Snapchat Introduces Creator Subscriptions with New Eligibility
As of February 1, 2025, thousands of Snapchat creators who previously earned from Spotlight will find their income stream cut off, replaced by a new system that demands 50,000 followers and millions o
Instagram's Recent Logo Change Risks Alienating Users, Damaging Brand Perception
Less than two days before this article was published, Instagram unveiled a new wordmark, yet declined to comment on whether its iconic app icon would also change, creating immediate uncertainty for us
Why Gen Z Researches Brands First, Not Influencers
When choosing a new restaurant, 89% of Gen Z prioritize the menu and 87% prioritize price, significantly ahead of ambiance (73%), according to Fortune .
Algorithms Rewire Desires, Shaping Brand Strategy in 2026
On Reddit's r/popular feed, posts reaching the top often contain a higher proportion of 'undesired comments' than those ranked lower, revealing a hidden cost of algorithmic success.
AI moderation's blind spots cost brands millions, alienating consumers.
Last year, an AI moderation system flagged and removed a major beauty brand's body positivity campaign for 'nudity.
LinkedIn Tackles AI Slop With Major User-Driven Changes
In the last six months, LinkedIn reported a 300% surge in user-flagged AI-generated posts, prompting an urgent platform-wide crackdown.
AI content erodes trust, efficiency's cost in 2026
Brands are using AI-generated influencers on social media to promote products, often without disclosing that the people featured are not real, a practice detailed by The Guardian .
What Is the Evolution of Luxury Fashion Branding in the Digital Age?
Chanel garners over 1,244 Pinterest pins daily for its products, despite lacking an official account, reports Ventureharbour .
Instagram Plus Subscription Offers More Visibility for $3.99
For the first time, Instagram users can pay $3.
Meta subscription model impacts brands and users, with WhatsApp Plus at $2.99
Meta Platforms now charges users up to $19.
Gen Z peer reviews are rewriting marketing rules for brands
A recent survey revealed that 72% of Gen Z consumers trust a product recommendation from an anonymous peer online more than an advertisement from a brand itself, according to Edelman Trust Barometer S
Millennial PR vs. Gen Z Social: A Tale of Two Marketing Strategies
Despite 81% of Gen Z being deeply concerned about data privacy, a surprising 88% willingly share their personal information for personalized experiences, according to Wearebrain .
Australia's terrifying beauty trends and market paradox
One in five young Australians now considers cosmetic surgery, a statistic driven by the relentless pursuit of filtered perfection seen on social media platforms.
New Book Details Financial Stakes of Child Influencer Careers
A new book, 'Like, Follow, Subscribe,' delves into the world of child influencers, examining the significant financial incentives and the profound personal consequences for children growing up online. It offers a critical look at parenting in the digital age.
The KitKat Heist Proves It: Brand Authenticity Beats Viral Stunts
While the 12-tonne KitKat heist sparked a wave of clever brand pile-ons, it revealed a critical truth: fleeting attention is no substitute for the genuine connection that drives long-term brand value.