BrandDeepDive

Social Media

2 articles

A young child's silhouette absorbed by the glow of a digital screen, symbolizing the profound impact of online life on child influencers and the cost of their digital childhood.
Product Reviews

New Book Details Financial Stakes of Child Influencer Careers

A new book, 'Like, Follow, Subscribe,' delves into the world of child influencers, examining the significant financial incentives and the profound personal consequences for children growing up online. It offers a critical look at parenting in the digital age.

Hugo Lambert·April 6, 2026
An empty truck trailer with a single KitKat bar on the ground, symbolizing the 12-tonne KitKat heist, juxtaposed with a background graph illustrating the difference between fleeting viral peaks and sustained brand growth.
Brand Spotlights

The KitKat Heist Proves It: Brand Authenticity Beats Viral Stunts

While the 12-tonne KitKat heist sparked a wave of clever brand pile-ons, it revealed a critical truth: fleeting attention is no substitute for the genuine connection that drives long-term brand value.

Stella Moreno·April 5, 2026