BrandDeepDive

Tiktok Trends

4 articles

A consumer thoughtfully choosing a product over impulse buys, symbolizing the de-influencing trend and a shift towards intentional purchasing.
Industry Picks

De-influencing: Brands face consumer shift from impulse to intent.

Content tagged with #de-influencing has exploded to over 12 billion views on TikTok, marking a powerful shift in how consumers approach purchasing, according to ARM Worldwide .

Nina Kapoor·July 5, 2026
A pair of affordable Walmart slip-on sneakers placed next to more expensive, name-brand athletic shoes, highlighting a quality comparison.
Comparisons

Walmart $13 sneakers challenge name brands on quality

A TikTok video featuring Walmart's $13 slip-on sneakers garnered 50 million views in a week.

Victor Hale·June 7, 2026
A consumer carefully examines a luxury item and its affordable dupe, symbolizing the growing trend of dupe culture and smart shopping for aspirational products.
Brand Spotlights

What is Dupe Culture and Why Do So Many People Buy Dupes?

The hashtag #olaplexdupe garnered over 30 million views on TikTok, marking a profound shift in consumer engagement with aspirational products, according to Consultasg .

Stella Moreno·April 17, 2026
Cinematic depiction of the beauty market: small, colorful micro-trends contrasted against a massive wave of market growth, symbolizing the challenge to the industry's expansion.
Beauty

Vogue Business Beauty Trend Tracker 2026: Micro-trends challenge market's unstoppable rise

In the past year, a single TikTok hashtag, #SkinBarrierRepair, propelled a previously obscure ingredient, ceramides, to become the top-selling skincare active in three major Western markets, catching

Sofia Duarte·April 11, 2026