BrandDeepDive

Top20 Effect

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Split image showing a futuristic AI interface versus a community forum of people sharing authentic product reviews, highlighting the difference in consumer trust.
Brand Spotlights

AI recs won't beat Top20 Effect consumer reviews for brand trust in 2026.

Half of all online shoppers trust a random Reddit comment more than an AI-generated product description, according to rewarx .

Stella Moreno·July 10, 2026