Section
Industry Picks
Selections chosen by industry experts.

Millions of Eye Drops Recalled Nationwide Over Sterility Concerns
Nina Kapoor · Apr 4

Walmart Expands Beauty Experts Program to 425 Stores
Nina Kapoor · May 7

Villanova University programs earn top national spots
Nina Kapoor · Apr 14

UpGuard's Digital Trust Rankings Redefine Brand Reputation Standards
Nina Kapoor · Apr 10

Butterly and LCG Foods Announce Three-Year Partnership for Brands
Butterly and LCG Foods Distribution have announced a three-year partnership to help Canadian food and beverage brands drive sales through authentic consumer reviews and social proof.
Nina Kapoor· Apr 8· 4 min

Report Links Consumer Boycotts to Low-Income Spending Power
A recent report highlights a significant correlation between households with reduced spending power and their increased participation in brand boycotts. These boycotts are largely triggered by concerns over unfair pricing strategies.
Nina Kapoor· Apr 7· 4 min
Opinion & Editorial

AI Search Will Prioritize Your Reviews. Are You Ready for 2026?
Stella Moreno · May 12

Gen Z peer reviews are rewriting marketing rules for brands
Nina Kapoor · May 7

Only 13% of consumers fully trust AI brand recommendations today.
Stella Moreno · Apr 21

Beyond the Boycott: Brand Values on Trial as Consumer Activism Surges
Stella Moreno · Apr 7
Analysis & Trends

AI Overviews Slash Organic CTR by 61%, Sparking Brand Reputation Crisis
Nina Kapoor · May 14

Why Brands Are Embracing Green Marketing Over Traditional Tactics
Stella Moreno · May 13

Gold-Infused Beauty Market Analysis: Growth Projections
Nina Kapoor · May 12

AI Overviews Slash Clicks, Forcing Brands to Rethink Search Visibility
Nina Kapoor · May 10
Explainers

How Brand Loyalty Programs Boost Spending
Stella Moreno · May 15

How to Build Effective Brand Positioning in Crowded Markets
Nina Kapoor · May 15

What are neuromarketing principles and consumer psychology for brands?
Stella Moreno · Apr 29

How to Measure Influencer Marketing ROI in 2026
Stella Moreno · Apr 25
