Affordability

1 article

A consumer thoughtfully examining a stylish 'dupe' product, symbolizing the growing trend of value-driven purchasing in the modern retail landscape.

What is Dupe Culture and Why Does it Reshape Retail in 2026?

Nearly one-third of US adults intentionally purchase 'dupes' of premium products, marking a fundamental shift in consumer values beyond mere affordability.

Stella Moreno·April 20, 2026