Affordable Luxury
2 articles
Comparisons
Dupe Culture's Rise: Affordable Luxury Alternatives Reshape 2026 Markets
70% of high-income US adults, those earning $150,000 or more annually, have already tried a dupe private label product, signaling a seismic shift in consumer loyalty beyond brand prestige.
Stella Moreno·April 14, 2026
Brand Spotlights
Noted Aromas Offers Viral Dupe Fragrances for Affordable Scents
Marks & Spencer offers a 100ml eau de toilette for as little as £8, widely celebrated as a dupe for Le Labo Santal 33, a luxury scent that can cost hundreds, according to Cosmopolitan .
Stella Moreno·April 14, 2026