BrandDeepDive

Anxiety

2 articles

A person reaching for a glowing product, symbolizing impulse buying, with shadowy figures representing marketing manipulation in the background.
Brand Spotlights

What psychological triggers drive impulse buying in brand marketing?

Impulsive buyers frequently experience low self-esteem, elevated anxiety, depression, and a pervasive negative mood, making them particularly susceptible to unplanned purchases.

Stella Moreno·August 31, 2026
A lone figure working late in a dimly lit office, surrounded by shadows, representing the hidden anxieties and performative nature of work.
Brand Spotlights

We Tell Ourselves Common Lies About Work That Hurt Us

One in three workers admits to regularly exaggerating their productivity in status updates or performance reviews, revealing a pervasive culture of performative work over actual output, according to E

Stella Moreno·June 21, 2026