BrandDeepDive

Audience Engagement

2 articles

A television screen showing a cheering audience during Stephen Colbert's final Late Show episode, symbolizing a major event in broadcast history.
Brand Spotlights

Stephen Colbert's finale draws 6.74 million viewers

Stephen Colbert's final 'Late Show' episode drew 6.74 million viewers, a number that not only made it the most-watched weeknight episode in the series' history but also surpassed its own highly anticipated 2015 premiere.

Stella Moreno·May 23, 2026
A boxing ring with a branded fighter and an engaged audience, symbolizing the power of athlete endorsements in sports marketing.
Brand Spotlights

Brand Ambassadors Drive Audience Engagement in Boxing

This Sunday, Julian "Hammer Hands" Rodriguez will be featured on Paramount+, showcasing how individual fighters are becoming direct media vehicles for brands seeking engaged audiences.

Nina Kapoor·May 6, 2026