Behavioral Economics
6 articles
What Are Psychological Triggers of Consumer Impulse Buying?
Many online shoppers, after clicking 'buy now,' find themselves staring at their new purchase, wondering 'Why did I just do that?
What Are Consumer Psychology Principles for Building Brand Loyalty?
Nearly half of all Ford buyers, 44.
What is the psychology of luxury brand appeal and premium experiences?
A consumer might choose a $5,000 watch over an equally accurate $50 one, not for its timekeeping, but because their brain irrationally equates the higher price with a boost in personal worth.
What is the psychology of impulse purchases in social commerce?
An online survey of 392 respondents revealed how simply being 'present' with others online, even without direct interaction, significantly increases the likelihood of an unplanned purchase ( PMC ).
What are neuromarketing principles and consumer psychology for brands?
A recent study found that the subtle electrical changes in a consumer's skin, measured in peaks per second, were the only significant predictor of whether they would buy a familiar or unfamiliar brand
What is the Psychology of Brand Loyalty and Why Does it Matter?
Nearly half of all Ford buyers already have another Ford parked in their garage, revealing a loyalty that transcends mere product satisfaction.