BrandDeepDive

Brand Equity

2 articles

A consumer making a confident purchase of a premium product, highlighting the influence of strong brand equity on purchasing decisions and loyalty.
Industry Picks

How Brand Equity Drives Consumer Purchasing Decisions and Loyalty

If a brand has strong, positive brand equity, consumers are less price-sensitive and more willing to pay a premium, according to Investopedia .

Nina Kapoor·April 13, 2026
Consumers gaze skeptically at an AI-generated brand logo, highlighting the growing authenticity deficit and distrust in artificial intelligence in marketing.
Technology

The Authenticity Deficit: Rising Consumer Skepticism of AI-Generated Branding

While 83% of ad executives are deploying AI in creative, a growing wave of consumer skepticism threatens to undermine those investments, making human authenticity the new competitive high ground.

Victor Hale·April 4, 2026