Brand Management
9 articles
Digital storytelling in fashion: Risks to brand identity
Fashion brands venturing into virtual or augmented reality risk inadvertently misrepresenting their physical products, potentially damaging their carefully cultivated image.
Adobe Launches Brand Visibility Solution for AI Search Era
On June 17, Adobe launched Adobe Brand Visibility, integrating Semrush's AI intelligence.
Beyond Value: How Brands Foster Loyalty and Prevent Consumer Churn
Eighty-eight percent of shoppers purchased from a new brand in the past three months, indicating a significant shift in consumer behavior and a widespread erosion of traditional brand loyalty.
How Does the Interbrand Method Value Brands in 3 Steps?
Interbrand's brand valuation methodology assigns precise dollar values to global brands, yet relies on expert estimates for critical components: a brand's share in intangible assets and the appropriat
How to Evaluate and Compare Brands Using Data-Driven Methods
Thirty-four percent of consumers reported they would discontinue shopping at a retailer entirely if they encountered unfair or unpredictable pricing, according to Forbes .
Digital brand strategies must evolve for loyal relationships by 2026.
73% of social media users will abandon a brand for a competitor if their online queries go unanswered.
Your Brand 'Fans' Are Gone: Why Modern Loyalty Is Transactional, Not Emotional
The traditional concept of brand loyalty is fundamentally broken, replaced by a more pragmatic, conditional, and transactional relationship between companies and consumers. Brands must perpetually re-earn their customers' business with every single interaction.
How AI Enhances Modern Brand Projection Ethically: A Deep Dive
Discover how artificial intelligence is transforming modern brand projection, offering new ways to create, manage, and scale brand identity. This article delves into AI's ethical applications and its crucial role in maintaining brand visibility in a rapidly changing digital world.
How Evolving Consumer Insights Reshape Brand Strategy: A Complete Guide
A staggering 61% of new products fail due to a poor understanding of the customer. Here’s how evolving consumer insights can reshape your brand strategy for success.