Celebrity Endorsement
4 articles

Brand Spotlights
Kylie Jenner Launches ALO Pink Marshmallow Campaign
Kylie Jenner, a figure synonymous with relentless public scrutiny, became the latest campaign star for ALO Yoga, promoting 'wellness beyond the spotlight' for its new Pink Marshmallow collection.
Stella Moreno·August 14, 2026

Fashion
Jalen Brunson Dons Siegelman Stable Hat on Tonight Show
After a championship win in 2026, NBA star Jalen Brunson appeared on 'The Tonight Show' wearing a Siegelman Stable cap.
Stella Moreno·June 21, 2026

Beauty
Natalia Dyer Named Purito Seoul's First Global Muse
K-beauty brand Purito Seoul, which achieved approximately tenfold growth over the past four years, just named actress Natalia Dyer its first global muse, underscoring an aggressive push towards a US$8
Sofia Duarte·May 19, 2026

Brand Spotlights
Tamannaah Bhatia Unveils ORISTAR, Jayanta Lighting's New Brand
ORISTAR fans promise to cut electricity consumption by up to 50%, a bold claim as Jayanta Lighting Innovation LLP enters the competitive appliance market with actress Tamannaah Bhatia.
Stella Moreno·April 29, 2026