Celebrity Endorsement
3 articles

Fashion
Jalen Brunson Dons Siegelman Stable Hat on Tonight Show
After a championship win in 2026, NBA star Jalen Brunson appeared on 'The Tonight Show' wearing a Siegelman Stable cap.
Stella Moreno·June 21, 2026

Beauty
Natalia Dyer Named Purito Seoul's First Global Muse
K-beauty brand Purito Seoul, which achieved approximately tenfold growth over the past four years, just named actress Natalia Dyer its first global muse, underscoring an aggressive push towards a US$8
Sofia Duarte·May 19, 2026

Brand Spotlights
Tamannaah Bhatia Unveils ORISTAR, Jayanta Lighting's New Brand
ORISTAR fans promise to cut electricity consumption by up to 50%, a bold claim as Jayanta Lighting Innovation LLP enters the competitive appliance market with actress Tamannaah Bhatia.
Stella Moreno·April 29, 2026