BrandDeepDive

Conversational Ai

2 articles

Futuristic cityscape showing consumers interacting with AI assistants and engaging in physical brand experiences, symbolizing the dual approach to customer journeys.
Buying Guides

Brands to Use Conversational AI for Customer Journeys by 2026

Despite a growing desire for authentic, real-world interactions, consumers in 2026 increasingly entrust AI agents with their shopping lists and travel itineraries.

Hugo Lambert·May 7, 2026
A futuristic retail store showcasing advanced AI interfaces and holographic displays, with shoppers interacting with the technology.
Technology

Conversational AI in Retail: Benefits & Pitfalls for Consumers

Woolworths' virtual shopping assistant, Olive, faced negative customer reception when it attempted to relate to customers on a human level by discussing 'relatives' over the phone.

Victor Hale·May 7, 2026