Customer Acquisition

3 articles

How AI Reshapes Ad Delivery for Brand Discovery

A beauty brand client slashed its Facebook and Instagram ads from over 1,000 per month to just 200, yet saw its customer acquisition cost fall by a remarkable 25%, according to The Current .

Nina Kapoor·September 2, 2026

A visual metaphor showing companies prioritizing new customer acquisition over nurturing their existing, loyal customer base, leading to a sense of neglect.

Comparisons

Companies Boost New Customer Growth, Overlooking Loyal Customers

Despite a 20% increase in customer acquisition costs over five years, 70% of marketing budgets still target new buyers, according to Gartner Marketing Spend Survey 2024 .

Stella Moreno·May 21, 2026

Diverse creators actively engaging with shoppers and products inside a busy Sam's Club store, highlighting a successful influencer marketing campaign.

Comparisons

Sam's Club enlists 21,800 creators to boost membership

A recent campaign activated 21,800 creators, generating over 30,300 new Sam's Club memberships and 8 million new orders.

Victor Hale·April 17, 2026