BrandDeepDive

Digital Engagement

3 articles

Futuristic cityscape with holographic AI interfaces, illustrating the massive growth and adoption of generative AI consumer apps in 2025.
Industry Picks

Gen AI Consumer Apps Skyrocket with Massive 2025 Growth

In 2025, consumers spent a staggering 48 billion hours in generative AI apps, a 3.

Nina Kapoor·August 2, 2026
Consumers engaging with K-Beauty products and AR filters in a store during K-Beauty Week, highlighting the disconnect between digital experiences and sales.
Beauty

K-Beauty Week: Experiential promotions don't boost engagement

Despite a 40% increase in K-Beauty brands offering AR try-on filters and virtual labs this National K-Beauty Week, average consumer spending per transaction remained flat year-over-year, according to

Sofia Duarte·May 10, 2026
Futuristic retail store with AI assistants and personalized digital displays enhancing customer shopping experience.
Technology

AI Reshapes Retail: Digital Engagement & Future Trends

In March 2026, AI-driven traffic to retailers' websites converted 42% more often than traffic from non-AI sources, marking a new era of digital commerce.

Victor Hale·April 27, 2026