Dtc

3 articles

A Nike store with a closed sign, contrasted with a vibrant street scene of people wearing Nike products, symbolizing a shift in retail strategy.

Nike's Direct Revenue Drop Highlights Retail Shift Amidst DTC Growth

In its fiscal Q4 2026, Nike Digital sales plummeted by 12% year over year, a stark reversal for a brand that once championed its direct-to-consumer pivot.

Nina Kapoor·July 20, 2026

Shoppers exploring the bright and modern interior of Knix's first permanent U.S. retail store located in Soho, New York City.

Brand Spotlights

Knix opens first permanent U.S. store in Soho to boost DTC sales

Despite selling a majority stake for $320 million in 2022 on the back of its e-commerce success, intimates brand Knix is now opening its first permanent U.

Stella Moreno·June 13, 2026

Industry Picks

What is micro-influencer marketing and how does it build niche brand loyalty?

A European direct-to-consumer firm generated over €17 million in revenue from nearly 1.

Nina Kapoor·April 17, 2026