BrandDeepDive

Ethical Purchasing

2 articles

A consumer carefully scrutinizing product labels for sustainability claims in a well-lit store, emphasizing informed purchasing decisions.
Product Reviews

How to Evaluate Product Sustainability Claims Like an Expert

Consumers increasingly pay a premium for 'eco-friendly' products.

Hugo Lambert·July 20, 2026
A consumer carefully inspects a sustainable fashion certification tag on a garment in a vibrant marketplace, highlighting the impact of eco-labels on purchasing decisions.
Fashion

What Is Sustainable Fashion Certification and Does It Sway Buyers?

Products in Amazon’s Climate Pledge Friendly program see an average 12% sales lift and a 10% increase in glance views within their first year, according to Sustainable Brands .

Sofia Duarte·April 16, 2026