Hydration Breaks

1 article

Soccer players taking a mandatory hydration break on a World Cup field, with large digital billboards displaying advertisements surrounding the pitch.

World Cup 2026 Features Mandatory Hydration Breaks for Ad Time

For the first time in World Cup history, all 104 matches in 2026 will feature mandatory three-minute 'hydration breaks,' allowing in-game commercials.

Hugo Lambert·June 11, 2026