BrandDeepDive

Knix

2 articles

Shoppers exploring the bright and modern interior of Knix's first permanent U.S. retail store located in Soho, New York City.
Brand Spotlights

Knix opens first permanent U.S. store in Soho to boost DTC sales

Despite selling a majority stake for $320 million in 2022 on the back of its e-commerce success, intimates brand Knix is now opening its first permanent U.

Stella Moreno·June 13, 2026
Cyntia Leo, former Nike marketing executive, appointed as the new Chief Marketing Officer for intimate apparel brand Knix.
Comparisons

Knix names ex-Nike marketer Cyntia Leo its new Chief Marketing Officer

On May 27, Knix, an intimate apparel brand, brought on former Nike marketing executive Cyntia Leo as its new chief marketing officer, signaling a direct challenge to the $1 billion U.

Stella Moreno·June 9, 2026