Llms

3 articles

Futuristic cityscape with AI data streams and holographic consumer behavior analysis, representing the influence of AI on consumer decisions and marketing research.

How AI Influences Consumer Decisions and Speeds Up Marketing Research

Large language models now compress marketing research timelines from months to mere days, fundamentally reshaping how businesses understand and influence consumer behavior.

Victor Hale·July 30, 2026

A visual comparison of a general-purpose frontier LLM and a specialized clinical AI, highlighting the superior performance of the former in a healthcare context.

Comparisons

Frontier LLMs vs. Clinical AI: Which Is Better in 2026?

In recent evaluations, general-purpose frontier LLMs like GPT-5.

Victor Hale·June 29, 2026

Technology

The Ember Questions AI Researchers Google Most — Answered

AI researchers and quantitative analysts are increasingly turning to prediction markets as a real-world benchmark for large language model (LLM) performance. Ember provides a public record of AI model forecasts on these …