Marketing Budgets

2 articles

A visual metaphor showing companies prioritizing new customer acquisition over nurturing their existing, loyal customer base, leading to a sense of neglect.

Companies Boost New Customer Growth, Overlooking Loyal Customers

Despite a 20% increase in customer acquisition costs over five years, 70% of marketing budgets still target new buyers, according to Gartner Marketing Spend Survey 2024 .

Stella Moreno·May 21, 2026

Futuristic digital marketing dashboard showing AI algorithms optimizing costs and budgets with glowing data streams and traditional marketing icons.

Comparisons

How AI is Changing Digital Marketing Costs and Budgets

AI is projected to cause a 25% average cost reduction in marketing, threatening to upend the current landscape where businesses pay $2,500 to $7,500 monthly for standard digital campaigns.

Victor Hale·May 4, 2026