Old Money Style

2 articles

A close-up of a luxurious, unbranded cashmere coat draped elegantly over a chair in a minimalist, high-end setting.

What is the Quiet Luxury Trend and Why Does It Matter?

Google searches for 'quiet luxury' surged 684% after the first 'Succession' episode aired.

Sofia Duarte·May 30, 2026

A close-up of a luxurious, unbranded cashmere sweater in a minimalist boutique, symbolizing the quiet luxury fashion trend.

What is Quiet Luxury Fashion and Why Is It Trending Now?

After the first episode of "Succession" aired, Google searches for "quiet luxury" surged by 684%, igniting a real-world fashion phenomenon.

Sofia Duarte·May 10, 2026