BrandDeepDive

Partnership

3 articles

A vibrant baseball stadium at dusk with the Zillow logo prominently displayed, symbolizing the new partnership between Zillow and Major League Baseball, with fans cheering.
Brand Spotlights

Zillow Announces Multi-Year Partnership with Major League Baseball

Zillow has entered a multi-year partnership with MLB to become its official real estate and home rentals marketplace. The deal is aimed at enhancing brand visibility and reaching a broad national audience.

Stella Moreno·April 9, 2026
Two business executives, one from Butterly and one from LCG Foods, shaking hands to symbolize their new three-year partnership aimed at boosting Canadian food and beverage brands through consumer reviews and social proof.
Industry Picks

Butterly and LCG Foods Announce Three-Year Partnership for Brands

Butterly and LCG Foods Distribution have announced a three-year partnership to help Canadian food and beverage brands drive sales through authentic consumer reviews and social proof.

Nina Kapoor·April 8, 2026
A dynamic image depicting a WNBA player in mid-action, dribbling a basketball, with subtle brand elements of Procter & Gamble integrated into the background, symbolizing their new multi-year partnership and strategic investment in women's professional sports.
Brand Spotlights

Procter & Gamble Announces WNBA Partnership in New Sports Marketing Strategy

Procter & Gamble has announced a landmark multi-year, multi-brand partnership with the WNBA, signaling a major strategic investment in women's professional sports. This collaboration will integrate P&G products into the league's major events and athlete storylines.

Stella Moreno·April 7, 2026