Procter & Gamble announced a multi-year, multi-brand partnership with the Women's National Basketball Association on April 7, 2026, becoming an official partner of the league.
The landmark agreement signals a significant strategic investment from the consumer goods giant into the rapidly expanding world of women's professional sports. By aligning several of its largest brands with the WNBA, P&G is positioning itself to connect directly with the league's growing and diverse fanbase. The immediate consequence is a series of high-profile brand activations set to launch with the 2026 season, integrating P&G products into the core of the WNBA's major events and athlete storylines.
What We Know So Far
- Procter & Gamble and the WNBA entered into a multi-year, multi-brand partnership, announced on April 7, 2026, making P&G an official partner of the league, according to multiple reports.
- The agreement grants P&G brands rights to in-arena and broadcast advertising, as well as the use of official WNBA marks and logos, as reported by National Today.
- P&G brand Tampax will become the Official Period Care Sponsor of the WNBA and will take over sponsorship of the 2026 WNBA Draft, according to Just Women's Sports.
- Secret and Olay have already launched products created in collaboration with WNBA stars A'ja Wilson of the Las Vegas Aces and Paige Bueckers of the Dallas Wings.
- Additional P&G brands, including Downy, Gillette Venus, and Tide, are slated to introduce their own activations throughout the 2026 WNBA season.
