Shopping Trends

1 article

A split image showing a shopper interacting with a futuristic digital interface and another shopper discovering a product in a vibrant physical store.

ADWEEK Commerce All-Stars 2026: Honoring Shopping Excitement

Despite record-breaking digital engagement, a recent ADWEEK survey reveals 40% of consumers still find their most 'exciting' shopping moments occur in unexpected physical retail discoveries.

Nina Kapoor·June 9, 2026