BrandDeepDive

Strategy

2 articles

A Nike store with a closed sign, contrasted with a vibrant street scene of people wearing Nike products, symbolizing a shift in retail strategy.
Industry Picks

Nike's Direct Revenue Drop Highlights Retail Shift Amidst DTC Growth

In its fiscal Q4 2026, Nike Digital sales plummeted by 12% year over year, a stark reversal for a brand that once championed its direct-to-consumer pivot.

Nina Kapoor·July 20, 2026
Abstract representation of AI neural networks intertwined with a brand's logo, symbolizing the integration of AI in branding strategy.
Technology

What is AI Branding Strategy and Why Ethical Integration Matters?

A recent Lippincott study reveals most consumers actively distrust brands' use of artificial intelligence.

Victor Hale·June 3, 2026