White Goods

1 article

Younger consumer with a high-tech smart refrigerator contrasted with an older consumer and a traditional, durable washing machine.

What Are Generational Motivations in White Goods Purchasing?

A 28-year-old in Brooklyn just spent more on a smart refrigerator with a transparent door than her parents did on their first car, while her grandmother in Florida just replaced a 20-year-old washing

Nina Kapoor·June 25, 2026