Technology
The latest trends, products, and expert advice in the technology industry.

What is AI's role in product development and why is adoption low?
Only 14.9% of small and medium-sized enterprises (SMEs) have adopted even one of the thirteen available AI applications for new product development, according to ScienceDirect . This low adoption rate

AI ethics in marketing demand consumer privacy now, not in 2026.
Consumers visiting Ally's website from AI platforms were 3.

Amazon's AI Shopping Shift: Alexa Replaces Rufus, But Privacy Concerns Linger
The 'Buy for Me' feature allows Amazon's new Alexa for Shopping to automate purchases on non-Amazon online stores, extending its reach far beyond its own ecosystem.

AI content in marketing risks devaluing luxury brands: ethical implications in 2026
Valentino, a brand synonymous with luxury, faced a torrent of online criticism for its new DeVain handbag adverts.

AI ethics in consumer tech demands transparency to balance innovation.
A recent survey reveals that a majority of consumers believe AI systems in retail do not treat them equally, igniting widespread concerns about algorithmic bias.

AI Breakthrough: New Method Expands Consumer Choice
Imagine a streaming service subtly altering your viewing history to broaden your horizons, without you ever noticing a drop in relevance.

What is AI's impact on consumer tech opportunities and challenges?
In October 2024, Amazon launched Rufus, an AI generative conversational shopping assistant, directly embedding advanced AI into the everyday consumer purchasing experience.