BrandDeepDive

Creator Economy

2 articles

Diverse creators actively engaging with shoppers and products inside a busy Sam's Club store, highlighting a successful influencer marketing campaign.
Comparisons

Sam's Club enlists 21,800 creators to boost membership

A recent campaign activated 21,800 creators, generating over 30,300 new Sam's Club memberships and 8 million new orders.

Victor Hale·April 17, 2026
Diverse individuals engaging authentically with an influencer, highlighting the importance of trust and connection in online brand communities.
Industry Picks

Why Authenticity Matters for Influencer Brand Communities

Industry leaders are expanding creator marketing budgets by 171% in 2025, according to SocialNative .

Nina Kapoor·April 16, 2026